How to choose a font for your brand?

by admin No Comments November 10, 2022

How to choose a perfect font for your brand

In design, typography is essential for communication. Selecting the perfect font for brands can improve a design dramatically. But the wrong choice of font can also destroy your business and design. There are millions of fonts, which should you use for your project? Our guide will help you to choose the perfect font. Text is very important and the most eye-catching thing in a design. If words are not readable then no matter how good your content is. The best decorative font will help the content to stand out. What is the best way to choose a font? 

What are the factors to consider when selecting a font for brands? What are the topmost practices when selecting wording and fonts? We will explain all these queries to clear up all that confusion. 

Tools that help to choose Perfect fonts

Even if you have the best project in the world, it won’t matter if you can’t present it in an engaging and visually appealing way. If you’re not sure where to start when it comes to choosing fonts, there are a number of online tools that can help, such as FontPair, FontSpark, and Better Font Finder. 

However, it’s always helpful to have a basic understanding of how to mix and match fonts so that you can create a unique and eye-catching presentation.

What is the difference between Font and Typeface?

The words “font” and “typeface” are mostly considered identical. But actually, they refer to different things. A typeface is a style of lettering, while a font is a variation of a typeface such as its size or weight. The easiest way to understand the difference is that a typeface is a specific style of lettering, but font refers to a variation of a typeface, like its weight and size.

Factors to consider while choosing the Font for Brands 

For a convenient typeface here are some factors which will help you:

Spirit of your brand 

Your best fonts for branding choice should reflect the character and spirit of your brand. Try to match the best fonts for branding personality. Because there are different businesses with different aims, fonts will reflect the spirit behind your aims. For example content creators, coaches, and fashion branding will use particular fonts.

Legible and Clear 

It’s clear that it’s better for a typeface to be legible and easy to read, rather than difficult to understand. If people have to spend extra time trying to figure out what you’ve written, they will likely disregard your design altogether.

Protip: it’s also very essential a chosen typeface should maintain readability.

It works well in multiple weights and sizes. 

Sans vs Serif

One of the first determinations to be made when selecting a typeface is whether to use a serif or sans serif font. Serif fonts have those decorative lines also commonly referred to as “feet” or “tails”  while sans serif fonts don’t.

Some sans typeface

  • Tahoma
  • Verdana
  • Arial

Some safe sans typeface

  • Lucida
  • George
  • Times New Roman 

Weight of Font

The thickness of the strokes of the character is known as the font. The weights are typically classified as thin, normal, bold, or black. Some fonts also offer additional weights like extra light or ultra-bold.

Limit the number of fonts

It’s generally best to stick to using 2-3 fonts at most in your design. Every time you think you need a new font, experiment with playing around with different sizes for existing fonts before adding any new ones.

Fonts should complement each other 

When it comes to using multiple fonts in design, the key is to create visual diversity. This means that there’s no point in choosing two fonts that look identical. In fact, the more similar the fonts are, the more likely they will clash. So if you want to avoid this, make sure to pick fonts that have some distinct differences.


Fonts are a critical part of any text; they help readers understand the information, but they can also express the project’s emotions and sentiments. People are naturally attracted to things that look appealing, which is why artists and designers spend so much time studying aesthetics. By carefully selecting the right font for brands, you can make a big impact on how your readers feel about your work.

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